WordPress Website Design
For service based and tradie business owners who want to grow their business with a website that’s modern, showcases their business to the full, converts leads and is easy to navigate.
You’re one step closer to a website you actually love…
The two little words WordPress Website are usually enough to send website beginners and seasoned business owners alike running for the hills.
I’m here to show you that you can have a WordPress website that’s easy to navigate for both you and your customer – and you can even change your phone number and email address too!
What does easy to navigate WordPress websites mean?
Put simply, an easy to navigate website is user friendly meaning it has a simple menu navigation, clear message and clean design. But what it also means is that you, the site owner, can actually make changes to your site and take back some sort of control. I specialise in building websites for service based businesses that are specific to your business, with everything you need and nothing you don’t. I don’t believe in cramming your website with features that, as awesome as they may be, you simply don’t need. I will build your site to suit your business using trusted themes and builders. This means you will be able to edit and manage your site long after hand over (which is something you may not be able to do in a custom developed website).
Of course, if website maintenance and editing is not your thing, I’ve got very affordable website management packages that will take control of that for you.
What’s included…
You will find my affordable website packages are all inclusive. I don’t know about you, but I hate the “but wait there is more”. I will let you know up front if there are any additional costs to the packages. Any additional costs are usually for hosting accounts or premium plugins for specific features.
All website packages come with the following as standard:
- Fully mobile responsive website design
- Basic SEO optimisation
- A “How To” document for backing up and updating your site with a video on how to edit your pages.
- 1 month of email support
- Bonus – 1:1 training so you can learn how to use your website if you need it.
Website packages for businesses in start up or growth phase.
“Website In A Week”
The website package for business start ups or businesses yet to build an online presence who needed a website… like yesterday. If you’re still sending people to your Facebook page, then this is the package for you.
This package will get you online fast with all the technical stuff done for you. It’s the hands off, get it done quick website solution if you have your branding and some copy ready to go.
Special Express Service Investment: $2500
Custom Website Design
Perfect for service based business owners who are running a site on another platform and looking to upgrade to WordPress, or looking to build their online presence with some bells and whistles added.
This package will give you the option to add copywriting, booking forms, galleries, additional services and more. It’s ideal if your business is established and you have a lot of information to share.
Custom Web Design From $800 (for a one page site)
Website Revamp
This is the solution if your existing website is still stuck in 2012 and is painstakingly working against you, not for you. It’s easy to neglect a website, but it will be costing you conversions and business. If you suddenly find yourself embarrassed to share your site because it’s dated or just plain ugly or it really doesn’t tell your business story anymore, then you need a revamp.
Reinvest in your business From $749
Beautifully simple website designs that convert
WordPress Website Design Packages
WordPress is an all-rounder solution for businesses. It’s capable of handling any business type from one-page tradie websites through to image heavy photographer sites and complex eCommerce sites. With thousands of plugins on the market, almost any idea or feature can be added to your site at any time. The beauty is you don’t have to have it all now, you can add as you go and let your website grow with your business as an evergreen marketing tool.
Making WordPress easy
Fully editable and manageable website
Gone are the days where websites needed a degree to operate and it took a team to change a phone number. Your website will be editable with the addition of a drag and drop builder, meaning you have control of your website.
Training if you need it
Owning a WordPress website shouldn’t scare the pants off you. I’ll provide 1:1 training on your new website should you need it. There is also a video on how to edit your site pages included in all new web design packages.
Website support
A lot of web design agencies hand over a website and say see ya later. I’m not like that. Many of my clients return to ask questions or have me manage their sites on their behalf. For me, building a relationship with my clients is the best part of the business.
Flexibility for your business
Whilst my packages are designed to make your decision making easier, I know that there’s not a one size fits all. Every business is different and I will make sure your business is showcased in the best light and reflective of you.
Easy process with you in mind
Working with so many business owners, I’ve come to realise that everyone has their preferred way of doing things. Some are hands on and love the finer details, while others are happy for minimal input and to trust the process. I’m flexible enough to hold your hand and guide you if needed or take the reigns and present you with a finished product.
Custom Website Design
Your new website will be built from scratch based on the design brief and ideas shared during the onboarding process. I will take into consideration your preference for styling and how you want your site to look and feel, whilst also applying my experience and knowledge of good website design practices.
All websites I build are on the WordPress platform and will use the reputable, premium Divi theme with the Divi builder. Websites can be built on your existing hosting platform or I can assist you with the set up of hosting and domains.
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What's included?
All new website builds include:
- Your content added in all pages to your business specifications
- Request for quote form and/or contact form integrated so your customers can contact you fast!
- Integrate your online booking form so customers can easily book online
- Email marketing integration so you can collect email addresses immediately (e.g. Mailerlite, Active Campaign, Mailchimp)
- Social Media accounts linked to your website
- Google Analytics added to your website so you can track your traffic
- Plugins installed and configured for SEO, speed optimisation and security.
- Basic SEO optimisation on all content pages including meta descriptions, page titles and image alt titles.
- Mobile friendly fully responsive designs
- WordPress website set up on your domain and hosting (Hosting account can be arranged if you don’t have one)
- Price includes WordPress compatible premium theme with license (DIVI theme and Divi Builder)
- Up to 2 rounds of revisions
- 1 Month support after handover
- Bonus option: 1:1 Zoom training on your new site prior to hand over.
This package is for you if...
- Your on another website platform and you want to move to WordPress
- You don’t have a web presence and you need a website custom designed
- You’re a creative (photographer, VA, Social Media Manager) who needs more information, galleries and portfolios added to your site.
What's the turn around time?
Most custom web design builds take between 4 – 6 weeks depending on how quickly content and files are shared, communication timelines and the extent of changes.
What's the cost?
As this is a custom design, most the time I provide a personalised quote based on your specific needs and business requirements.
But as a guide, here are the starting prices based on estimated pages:
1 Page website: $799
This is ideal for a small sole trader tradie business looking to build an online presence outside of True Local and other competitive business directories. A web presence will give your business authority and the ability to share photos of your work, reviews and a booking or quote form.
Up to 12 Page website: from $2999
This is perfect if you have a business that is established with lots of information to share, multiple services you provide or a gallery to showcase your work. This package would suit trade businesses, photographers, VA’s, coaches etc.
20+ pages: from $3999
This is for the larger more established websites with multiple services, memberships and other complex features. It allows more scope to build a website with all the bells and whistles from the get-go.
SEE ALL PACKAGE INCLUSIONS AND PRICES
Website Revamp
All websites need to undergo a redesign or revamp every now and then. Over time they can become sluggish, boring, dated and a weight on your business shoulders and all of a sudden, your website can look like it’s from 2001! Basically, an old website will be costing you leads and business.
Website technology has also come along in leaps and bounds over the last few years. An old website could be missing out on key features that will be putting you behind the eight ball. Themes become old, plugins can be abandoned by their developers and your site could be working against your business and not for it.
A website redesign is basically a refresh of your brand and website. It’s a new lease of life that will put it back into modern day with a revitalised ability to convert your potential customers into real ones. Warning: you may even fall in love with your website again!
Either way, your website will thank you for it and so will your business.
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What's included?
A website revamp is very much dependant on your existing website health, functionality and theme. Some websites may need a few tweaks whereas others could be at the point of no return and looking for a complete overhaul. Regardless of which one your website fits into, the process is the same and the outcome is a website ready for converting.
A website revamp is done on your existing WordPress platform and hosting using your current site set up. It can be as simple as rebranding and fixing your layout and flow or a full redesign with new theme and full site clean up.
- A discovery call to discuss your website, your concerns and how we can improve it
- An agreed plan for your existing website to get it back to its happy place again.
- If a theme change is needed, my preferred and recommended theme of choice is Divi with the Divi builder
- Where your hosting platform allows, the new website can be designed on a staging environment and then moved to the live site – meaning your existing site remains in operation during the redesign process.
A website redesign can be done one of two ways.
Keep your existing theme and website structure.
We can use your existing theme and website structure and give it a design overhaul so it looks and feels like it’s back in the 21st century with extra features, added security and all the must-haves of a modern site. This is usually done on your existing site and is the easiest of the two. With this option, we will use your existing theme and update the design, flow, images and content where necessary. Other additions can be incorporated including: newsletter sign up options, booking forms, better navigation and more.
Redo your website on a new theme
We can redesign your site using a new theme (my preference is Divi for it’s ability to be able to create almost any design!) which will give it a complete new style like it’s been rebuilt from scratch. In fact, it pretty much is. We keep all your existing content, blogs and plugins, but install a fresh WordPress version (to clean any little bugs up) and we do this “off-site”. By off-site, I mean on a subdomain or staging site so your current website remains up and running the whole time. No down time.
This package is for you if...
- You have an existing WordPress website that is old, dated, sluggish and no longer working for your business
- You’ve changed your branding and you need to bring your site in line with the new brand
- You’ve updated your services and offerings and need that to be reflected in your site
- Your current site is full of old plugins, old pages and the navigation is a mess.
- You’re just looking to change it up because it’s been a while.
What's the turn around time?
Most website redeigns or rebuilds take anywhere from 2 weeks for a simple rebrand and freshen up to 6+ weeks depending on how much work is involved. Other factors can include how quickly content and files are shared, communication timelines and the extent of changes.
What's the cost?
As no two websites are the same, most the time I provide a personalised quote based on your specific needs and business requirements.
But as a guide, here are the starting prices based on estimated pages:
Website Redesign – Existing Theme and Set Up
To redesign your website using the existing theme and structure and give it a refresh start from $749 for up to 3 key pages.
This also includes plugin clean up, website security check and site updates.
Additional pages can be added: $200 per page.
In most cases, only key pages need to be redesigned – Home, Services, About, Contact, Gallery, Testimonials etc. The average service-based website has 5 – 10 pages in their main navigation menu.
*Please note: I will need to look at your site structure and theme to ensure it fits into this service. Some themes are not easily customised and free themes are definitely not recommended. Sites with old themes or free themes will fall into the full rebuild service.
Website Redesign – New Theme
A full website rebuild starts from $2250 for a website with up to 6 pages. Factors including how old your site is, how many plugins it has active and the overall structure could change this price. Please contact me for a quote so we can make sure you’re getting the exact service your website needs.
Additional pages can be added: $240 per page.
In most cases, websites will be placed on my preferred Divi theme as it is highly customisable and very user friendly for non-techy website owners.
Frequently Asked Questions
Will my website be down during a redesign?
It depends on how much needs to be done and whether we change the theme or not.
In most cases, your website can be redesigned on a sub domain (not your live domain) so your existing site will still be up and running.
If you’re in the position where your site can be offline for a little while, then we can place a ‘Coming Soon’ over the site while we make the changes.
Why does a redesign cost more than a new build?
It may seem that because the site content and structure is already there, that it’s less work than creating a website from scratch. In actual fact, there are a lot of moving parts that need to be factored in with a site that’s already had traffic and rankings.
With a website redesign or rebuild, we need to keep all your existing structure, SEO and functionality in tact. Therefore there is more work to ensure all these things remain working.
With a new website, there isn’t usually any existing SEO structure to keep and generally the site has fewer pages and plugins. A new build website is actually a lot easier to do than redesign or rebuild a website that has been active for a long period of time.
Think of it like moving into a new house. When your rooms are empty, it’s easy to put your furniture in and place it where you want it. You can add your decorations and nick knacks onto clean surfaces. If you want to redesign that room in 4 years time, there will be a lot more furniture items, nick knacks and collectables in there to move out and around.
Will I lose SEO rankings?
In most cases your website structure will remain the same. Pages won’t be deleted or renamed because this can upset URL structure and SEO.
Where URLs or pages do need to be renamed, or in the case of a domain change, then 301 redirects will be placed on the old URLs to ensure they are not lost or flag as a broken link in an SEO audit.
My website is rubbish and I think I should start again, should I?
In most cases I would say no, but it really depends on your existing website and how outdated it is.
If your website is on another platform, then yes, it will be classed as a new build as it’s being newly built on WordPress. This would then mean you would be looking at my website design packages as your site is technically a new build for WordPress.
