How NOT To Effectively Edit and Proofread Your Email Marketing Campaigns

effectively edit and proofread your email marketing campaigns

Even though I’ve sent countless email campaigns over my business journey, I still get a nervous ball of anxiety in my stomach before I press send.

I can write a blog and press publish in a heart beat without battering an eye lid. I can flick the switch to make a website go live and walk away with satisfaction. But send an email, there is just something that gets me every time.

And now I know why!

Last week I sent out my December newsletter. My end of year thank you for everything and all the best email. I will preface by saying that I did decide to craft my email late on a Sunday night. And when I say late, I mean everyone is asleep except the rude plover birds having domestics outside my window late! I probably should have known better.

Anyway, I wrote it out, popped in the exclusive little sale deal that I’d just received an email about and scheduled my campaign. I proof read it. I know I did. I’m sure I did. I must have…. ummm…

I proof read it. I know I did. I’m sure I did. I must have…. ummm…

If you’re one of the lucky ones who received said newsletter, you may have noticed a couple of blemishes. Say about 3 of them!

As someone who writes for a living, it’s a little inexcusable to have errors in your copy. I know we are all human and mistakes happen, but really… 3 of them!

I will admit I had a mild panic attack after I read my newsletter campaign in my inbox.

(Tip: It’s a good idea to join your own list so you can see how you appear in customer inboxes from their perspective).

I nearly died as I saw the first error… family’s instead of family (or even families would have worked). What the!

Then I saw the second mistake being the wrong year. Goodness, I was so tired I clearly didn’t realise we are in now in 2018 and not 2017! In fact, 2018 is almost done and dusted and I’m living in the past!

Oh can this get any worse!

It was then pointed out to me the third error being “support of this year” instead of “support through this year”. Dead set.

Totally freaking out, I posted a question in a business group of like-minded women to see if I should resend and highlight/admit my mistakes. The over-whelming consensus was let sleeping dogs lay and don’t bombard your subscribers with another email.

Fair point.

I hate to be “that” person.

I was also conscious that I had sent an email not 2 weeks ago about amazing Black Friday deals. So, I did think I needed to tread carefully. But it was just gnawing at me like a little ankle-biter. I’m a perfectionist. I can’t leave it at that.

So here we are!

In hindsight, I should have just practiced what I preached and proof read my newsletter a couple of times before sending.

Lesson 101 in business, proof read your work and then check it again!

It also totally serves me right for trying to squeeze my own work into my spare time between midnight and dawn.

So folks, this weeks’ lesson in business is proof read your work.

Here’s my 7 tips to effectively edit and proofread your email marketing campaigns, emails, Facebook posts and so on.

  1. Allow some time between writing and proofreading.
  2. Don’t read your copy too fast or skim over it.
  3. Read it aloud. You’d be surprised how many mistakes you can find doing it this way.
  4. Make a note of your common mistakes and specifically look for them.
  5. If you do make a last minute change, re read the whole sentence or paragraph again to make sure it still makes sense.
  6. Re read your copy again.
  7. Installing apps such as Grammerly can also help pick up grammar errors you may otherwise miss.

Oh, but in the silver lining of it all, at least one question got solved for me. I now know why I fret that little bit more over an email… they are pretty bloody final aren’t they!? 😬

Ps: I did feel a little better when a lovely lady commented on my post with a copy of the Oroton email she had just received. Their mistake was just a little bigger than mine… and I’m sure went to a whole lot more people 😂. Can you spot it?

why proof reading your work is so important

 

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