If you’re a small business owner in the growth phase, you know how overwhelming it can be to handle every aspect of your business, especially your website. What once was an enjoyable tinker is now a incomprehensible chore.
But when it comes to outsourcing, something keeps holding you back.
It took me 6 years before I began to outsource and I wish I had done it sooner. Like a lot sooner!
Outsourcing has been a game-changer for me. I have outsourced areas that I, well, pretty much sucked at if we’re to be honest. Social media isn’t my strong suit. Facebook and I have a love/hate relationship and I’m what the lovely Mel Daniels – Content Strategist – calls a “Free Spirit”. I like to post on the fly when a thought pops into my head. But that can be sporadic and so my social media presence was also sporadic.
So, what does this have to do with web management you ask?
In short, since I’ve engaged a social media manager to handle my post scheduling, I’m actually posting more regularly! As a result of being more consistent in my content sharing my social engagement has increased as has post reach. I’ve also taken “create social media posts” off my to-do list. I hated doing them because they’re not my zone of genius. But for my new SSM, they are her jam and she does them much quicker than I ever could. (Don’t worry, the posts are still me and all the content is mine – she just does the part I never managed to get around to doing… sharing it!).
So you don’t have to spend 6 years procrastinating like me. I’m going to give you 5 off the bat reasons why you should outsource your website management and clear it off your to-do list for good.
Free up your time
One of the biggest advantages of outsourcing your website management is that it frees up your valuable time. By delegating this task, you can focus on running your business and growing it, rather than spending countless hours managing your website. If you wanted to spend all day on a website, you’d have become a web designer, right?
Ps: If you’re struggling with the thought of parting with your hard earned, think if it like this. If your hourly rate is $100 and you spend 2 hours a week or even month on your website, then that’s $200 of productive hours of your time wasted. If you can outsource it for anything less than that, then you are in fact saving the difference! So you’re making money, not spending it. 😉
Access to expert knowledge
How many hours have you spent on Google searching for “how to do blah” for your website? Or you’ve clicked update on a plugin only to find the grey screen of death appears and your heart skips a beat or ten?
These issues can be gone quicker than you can hand over your website if you have someone trusted to take care of things for you. You also have access to a web person, whom you can email and ask questions. Having that extra support is invaluable, especially for such an important business asset like your website. Without it, what happens to your business? You lose leads, sales and customers. Ouch.
The other benefit is technical issues, software updates and security aspects are taken care of which ensures that your website is always up-to-date and as secure as can be.
As we touched on in point one, outsourcing your website management can actually be a cost-effective solution for small businesses, especially sole-traders. You can’t possibly wear all the hats and you don’t have time to do all the things. Eventually, something has to give and you either have to hire an employee, which becomes expensive. Or you outsource and pay a contractor to do only what you need. Engaging another small business or sole trader is a good option because you get the 1:1 service and someone who understands how business operates as a sole trader. An agency can be good if you need the extra support, but you become a number and can get lost in the crowd as a smaller business.
I might have outdone myself with point one as this also elaborates on that one. It goes without saying that someone who’s an expert at something or spends all their day on one thing becomes quicker at it. While you’re wasting your valuable time Googling “how to change my phone number”, it could be done in 35 seconds flat by a web designer (I may or may not be exaggerating for emphasis, but you get the point). That’s the benefit of outsourcing. The task can be done more efficiently and much faster than you could do it. This saves you time and money and you can focus on your zone of genius.
Keep your website looking the goods
You may have spent a pretty penny getting your website designed with all the padding in the right places and images that fit perfectly. Then, over time you look back at your website and it’s just not aligned anymore. Images are a little skewed, paragraphs seem closer than they were before and it’s just not right. You begin to hate the sight of it.
The beauty of outsourcing your website management means your website will always look it’s best. Whilst the change of an image, or updating of text can be easy done, sometimes codes don’t play nice and things get messed up. You save your page only to find it doesn’t look like it did. A web designer will not only make the all important edits, they’ll also fix the out of whack padding or issues that arose from said content change. If you’re on a package that allows for website edits, then you can have your cake and eat it too with all your website edits being taken care of. No more styling issues to worry about.
In conclusion, outsourcing your website management is a smart move for growing small businesses. It’s a cost-effective solution that will free up your time, give you access to expert knowledge, increase efficiency, and help you stay ahead of the competition.
Check out my website management packages. Conveniently designed to cater for the budget conscious or the savvy business owner looking to say adios to their website woes.
Added bonus: We all learnt some Spanish today! 🙂
Gracias for reading.