Why Email Opt-in Are A Must Have Feature On Your Website Home Page

Email marketing is vital for your business. It gives you a warm audience to market to and you get more eyeballs on your content than you do with social media. Most email open rates are on average 30% of your list, whereas social media can be a measly 10% on a really good day. So you can see there’s real benefit in a strong mailing list.Continue Reading →

How To Choose The Right Website Platform For Your Business

choosing the right website platform

It’s no secret that when it comes to websites, it can get a bit overwhelming. There’s a lot to think about and, unless you’re familiar with websites, you might not know what to even look for.

So, how do you choose the right website platform for your business?

Thankfully, all you really need to know is what you want your website to do and what functions it will need.

I’ve put together a handy guide on the most popular website platforms on the market and their features so you can decide which one might be best suited to your needs.Continue Reading →

Why Sliders On Your Homepage Are Costing You Conversions

why sliders bad for seo and website performance

Website sliders, or carousels as they’re also known, were once popular in website design because of the simple fact you could fit more into the space. A lot of theme developers also use sliders in their premade theme designs, so the temptation is really there to use them in your own designs. I think the theory was the more features you could showcase the better and anything moving on a site always looks more impressive. But, it could also be because they all have developer licences for Slider Revolution so need to get the most out of their subscriptions! 😉

Continue Reading →

Is Your Website Maintenance Top Notch Or Out The Window?

website maintenance and how to do it

Website maintenance is something that can easily be put on the backburner – or worse – the too hard basket. While our sites are working and ticking along, it’s tempting to just let it be and not upset the apple cart.

But, whilst that could work for a while, the time bomb is just under the surface and it will explode at some point.Continue Reading →

Is Your Website User-Friendly?

what does a virtual assistant do

Have you ever looked at your website from the eyes of a customer or client?

Would your customer be able to easily find shipping costs?

Are your prices and packages easy to find?

Does your homepage tell your site visitor exactly what you do in the first few lines?

All these things fall into the little category of user experience – or UX in design terms.

UX plays a big part in conversions and also SEO because high bounce rates in Google’s eyes means your content ain’t keeping people around!Continue Reading →