Email marketing is vital for your business. It gives you a warm audience to market to and you get more eyeballs on your content than you do with social media. Most email open rates are on average 30% of your list, whereas social media can be a measly 10% on a really good day. So you can see there’s real benefit in a strong mailing list.Continue Reading →
Woohoo! You’ve made the gruelling decision to invest in your business with a new website.
So what comes next?
When it comes to investing in a business website, there are a few things you need to work out first before you go on the hunt for a web designer.
It’s no secret that when it comes to websites, it can get a bit overwhelming. There’s a lot to think about and, unless you’re familiar with websites, you might not know what to even look for.
So, how do you choose the right website platform for your business?
Thankfully, all you really need to know is what you want your website to do and what functions it will need.
I’ve put together a handy guide on the most popular website platforms on the market and their features so you can decide which one might be best suited to your needs.Continue Reading →
Before I even start, I know what you’re thinking. Every coach and business person you speak to says “don’t get lost in the shiny object syndrome”.
And I totally agree! Heck, I’m sure my business coach nearly had a coronary behind her Facebook Messenger account when I showed her my brand refresh – but hear me out.Continue Reading →
When it comes to writing content for your website, or anything written for that matter, we tend to freeze and go into a state of panic. Words don’t come quick enough, if at all. And when they do come, they’re just not quite right.
So, you put it in the too hard basket and run away.Continue Reading →
Website sliders, or carousels as they’re also known, were once popular in website design because of the simple fact you could fit more into the space. A lot of theme developers also use sliders in their premade theme designs, so the temptation is really there to use them in your own designs. I think the theory was the more features you could showcase the better and anything moving on a site always looks more impressive. But, it could also be because they all have developer licences for Slider Revolution so need to get the most out of their subscriptions! 😉
Website maintenance is something that can easily be put on the backburner – or worse – the too hard basket. While our sites are working and ticking along, it’s tempting to just let it be and not upset the apple cart.
But, whilst that could work for a while, the time bomb is just under the surface and it will explode at some point.Continue Reading →
Have you ever looked at your website from the eyes of a customer or client?
Would your customer be able to easily find shipping costs?
Are your prices and packages easy to find?
Does your homepage tell your site visitor exactly what you do in the first few lines?
All these things fall into the little category of user experience – or UX in design terms.
UX plays a big part in conversions and also SEO because high bounce rates in Google’s eyes means your content ain’t keeping people around!Continue Reading →
Let me share a little story with you about why a website and mailing list is so darn important in your business.
Creating an online presence is easier now than it’s ever been. There’s a plethora of options to choose from and most have the capability to DIY. Designing your own website is very appealing as you can take full control of the look and feel as well as saving yourself quite a few dollars.Continue Reading →